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Choose the Right Time: Azerbaijan Family Planning Ad

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Ad #4 of 4. In September 2007, the ACQUIRE Project launched the National Pomegranate Media Campaign in Azerbaijan. Using the slogan "Pregnancy Planning -- Choose the Right Time!", the nationally televised ads are accompanied by billboard advertising and sponsorship of health festivals. The Campaign works with the Ministry of Health and local communities to educate the public that modern contraceptives are the safest and most effective way to plan healthy families.

The pomegranate is a symbol of prosperity in Azerbaijan. In collaboration with two international pharmaceutical companies, Bayer Schering Pharma and Gedeon Richter Ltd., the pomegranate logo appears as a seal of quality on legally-registered contraceptive products that are available for sale in pharmacies throughout Azerbaijan.

The ACQUIRE Project, of which EngenderHealth was the managing partner, worked globally to advance and support the availability, quality, and use of facility-based reproductive health and family planning services at every level of the health care system.

This workshop was coordinated by the ACQUIRE Project and made possible by the generous support of the American people through the U.S. Agency for International Development (USAID).

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