My Husband is Precious: Bangladesh NSV Advertisement
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In 2007, the ACQUIRE Project launched the "My Husband is Precious" (Amar shami, shober cheye dami) campaign in Bangladesh. The campaign promoted no-scalpel vasectomy (NSV) through two 40-second television advertisements targeted to married men and women (ages 25-45) with children.
The campaign launched on World Population Day, July 11, 2007, and ran through October 2007. It was supported through outreach activities by health field workers. Special education and advocacy initiatives to religious leaders were also conducted to secure family planning acceptance from key opinion makers.
The ACQUIRE Project, of which EngenderHealth was the managing partner, worked globally to advance and support the availability, quality, and use of facility-based reproductive health and family planning services at every level of the health care system.